Case Study Whole Foods
For Whole Foods and Ice Fresh Seafood Ghostlamp managed an influencer campaign in the US. Influencers shared their shopping experience, cooking and recipe in an Instagram post with the main #homecooking hashtag.
Whole Foods and Ice Fresh Seafood had a good quality product that was unknown to people in the US. Whole Foods started a national promotion in their markets to bring the Arctic char closer to the nation, the char was previously only available in selected cities. Whole Foods and Ice Fresh Seafood feared that having only one means of advertisement would lead to the char untouched in their stores.
We offered to help Whole Foods and Ice Fresh Seafood with Ghostlamps influencer marketing tool. We wanted people to know that Whole Foods Market’s Arctic char is raised in land-based tanks of ice cold, crystal-clear water that is filtered through centuries-old lava rock by the Ice Fresh Seafood cooperative fish farmers in Iceland. The fish farms are powered by renewable energy. This co-op raises healthy, earth-friendly Arctic char without the use of antibiotics, added growth hormones, or land-animal byproducts in feed.
This means that the shoppers are enjoying not only the best tasting fish, but also some of the purest Arctic char on the market.
Our solution was to get influencers to Whole Foods in selected cities to promote the Arctic char and get the word out about the environmentally friendly fish. Get them to share a carousel post on Instagram. Having them show the Whole Foods store and the fresh seafood section and them buying the char. And once they got home, they should share the cooking process and their recipe. All under the main hashtag homecooking.
The result of the influencer campaign was a huge success. For some period of time during the campaign, you would only see the Arctic char and Whole Foods under the hashtag #homecooking.
Industry: Food and Beverage
Market: United States of America
Company: Whole Foods
Hashtags: #homecooking #wholefoods #gourmetcooking #ad