Case Study Pink Fluyd

Pink Fluyd from Glass Onion was launched in Italy with a challenge where influencers had to use the product and create strong visuals. Using #pinkfluydchallenge the followers were also enabled and replicons are still popping up.

Overview

Glass Onion was launching a new product in Italy called Pink Fluyd. They needed a way to bring in possible consumers. Pink Fluyd is a beauty product solution to a problem most of us are aware of and have a hard time tackling, those stubborn tired bags under our eyes.

Glass Onion wanted consumers to know that the new concealer was easy to use and worked wonders. Pink Fluyd minimises the bags under your eyes and makes you feel relieved and more awake. The wonders of Pink Fluyd only takes three minutes to see a visible difference.

Approach

Ghostlamp partnered up with Glass Onion to help them bring in makeup artist influencers to promote the product. The aim of the campaign was for the make-up artist to identify women with visible presence of bags under the eyes and treat them with Pink Fluyd and have the color pink as the main shade of eye make-up and to get their followers to be more engaged with the campaign by introducing them to the Pink Fluyd Challenge.

The task was simple, influencers had to post two photos. One, where they used the product under one eye to be able to show the visible difference after only three minutes and another with a full faced makeup with the shade of pink.

The influencers were also allowed to try the product on themselves and follow the same post guidelines.

Influencers had engaged with their followers by challenging them to take on the Pink Fluyd challenge. The challenge was to use the product. Followers could get a free sample of Pink Fluyd by contacting Glass Onion and provide their Instagram as a sample and follow the same guidelines as the influencers under the hashtag #pinkfluydchallenge.

Results

The result of the influencer campaign was a huge success. The product became well known and long after the campaign was over, replicons kept coming in as their followers had bought the product and used the same hashtags.

Ghostlamps unified metric called EPIC reached a total of one hundred twenty-four thousand, with over six million impressions and over million in reach. Exceeding the minimum EPIC bought by Glass Onion. The total of likes in this campaign was seventy-four thousand, comments during the campaign were two thousand in total and total views of the stories created were fifty thousand.