Case Study Næra

To create brand awareness for a new healthy protein snack Næra teamed up with us at Ghostlamp. Using an Instagram Story only approach this not baked nor fried snack was used as an ingredient for a meal and taste tested.

Overview

Næra is a new product on the market Icelandic snack, which is made out of Icelandic skyr and cheese. It comes in two types, Næra cheese snack and Næra skyr snack and each type has different flavours. Næra is full of nutrition, a fun snack that you can eat with a good conscience, even on a keto diet. Næra snack is popped, gently dried, not baked or fried. The process maintains the flavor and color of the cheese and each cheese is unique, so when it’s popped each one comes out differently.

Approach

Næra partnered up with Ghostlamp to create brand awareness in Iceland through micro influencers and to create good quality content. The task was to talk about product, taste them and give a family member or a friend a taste. The influencer had to talk about the point of difference and what makes Næra snack so good. They also had to use the product as an ingredient in a meal and create a beautiful image of the snack (where the product itself is shown). The campaign was only in Instagram Story.

Results

The results of this campaign was a success, the campaign ended in nine-thousand-eight-hundred-seventy-nine EPICs and over nineteen thousand and seven hundred impressions and reach. They also got great content to post on their social media.